Balancing Business, Family, and ETA

In this month’s episode, Marcela Fernandez, founder of Olive Ridge Partners, discusses her journey into ETA alongside her husband, Andrew. Originally from Monterrey, Mexico, Marcela transitioned from biotech engineering and running a cidery to attending Stanford Graduate School of Business. The couple pursued ETA to stabilize their lives and quickly acquired Colorado Home Services, focusing on multi-trade residential services, achieving significant growth. They brought on a third partner to help manage operations and are now conducting a second search for new acquisitions. Marcela highlights the importance of aligned roles in partnerships, realistic expectations, and leveraging operational skills. She also talks about balancing work and personal life seamlessly, offering advice to other potential searchers.