Balancing Corporate Strategy and Creative Storytelling with Zoe Melarkey

In this engaging and wide-ranging episode of “Just Curious…”, Nicky Regazzoni and George Blizzard are joined by Zoe Melarkey, Head of Communications at Ocado Retail, to explore the evolving world of consumer brand PR. With over 25 years of experience in both agency and in-house roles, Zoe reflects on her dynamic career working with major UK brands including Purplebricks, npower, MFI, and Ocado. From nostalgic tales of early internet days at Berkeley Communications, to leading multi-channel campaigns and navigating crises, Zoe shares honest insights and lessons from her journey.Zoe reveals behind-the-scenes stories, including working with Nigella Lawson, a clever PR stunt with the boy band Blue, and the realities of handling a high-profile crisis in today’s post-truth world. And she discusses the importance of authenticity, the shift towards unpolished, real-time content, and how to balance corporate and creative priorities, particularly when it comes to working with influencers and agency partners.The episode also touches on the challenges of measuring PR impact, the growing role of AI in communications work, and how to rebuild trust and reputation in times of crisis. Zoe shares candid reflections on balancing senior leadership with family life, the myth of “having it all,” and why being open, honest, and human is key to building brand loyalty.Packed with real-life examples, thoughtful perspectives, and practical advice, this episode offers a rich insight into the realities of modern PR, from campaign ideation to crisis management and everything in between.Find The PR Network online at www.thepr.networkLinkedIn: @theprnetworkInstagram: @prnetworkConnect with Nicky Regazzoni on LinkedInConnect with George Blizzard on LinkedIn