Balancing Data with Intuition with Jim Read

Jim Read is a creative director with deep experience on the TV network side as a client, as well as on the agency side as a creative leader. Jim's experience includes stints at CMT, AMC, and his current position at truTV. His agency experience includes Pearl Media, Definition 6, Eyeball, and Trailer Park. Today’s episode is an insightful peek behind the curtain to where Joel Pilger asks Jim about his experience, how creative for marketing works inside an innovative TV network, as well as a discussion about the role of of data and intuition in entertainment promotions.