Balancing High Touch vs High Tech in Client Engagement

Technology has revolutionized the remodeling industry, and that has created new challenges for remodeling contractors. Sometimes, technology replaces the personal communications remodelers have with their clients. Leading to many cases where remodelers have become like strangers to their clients, which wasn't the case ten years ago. Technology has also sped up the process and given more control to the client. Remodelers should embrace technology...but at a steady pace. There should be a balance between high touch and high tech techniques during client engagement. You have to ask yourself, "What is the best way to communicate with my clients?" Because at the end of the day, people will buy from your business because of your spirit and brand, more so than just the end product. Today, having a web presence isn't like having a billboard. It's about having a dialogue and a conversation with your clients, especially when it comes to mobile and mobile interactions. The generations who are remodeling their homes the most, want to have a relationship with their contractor that's different than it has been five to ten years ago. Mark Richardson, renowned industry expert, gives his takeaways on areas remodelers should look to make adjustments in order to strike that delicate balance between high touch and high tech.