Balancing Human and Artificial Intelligence for Value-Driven Results with Tim Gray

Tim Gray is the Strategic Communications Advisor at Intelligent Relations, an AI-powered PR agency that helps brands earn meaningful media coverage. Before moving into PR, Tim spent more than two decades as a business and technology journalist, writing for The New York Times, The Wall Street Journal, VentureBeat, and CNN. In this episode, he shares insights into how Intelligent Relations’ Preston AI platform enhances PR workflows and simplifies pitch creation—while emphasizing the importance of balancing AI with human intelligence. Tim also explores the art of storytelling in PR and outlines his approach to thought leadership. Key Takeaways: - Balancing human and artificial intelligence in PR - Creating new workflows with AI - Where AI writing comes short Episode Timeline: 0:00Introduction to Intelligent Relations and Tim Gray 2:48The Role of AI in PR at Intelligent Relations 4:45 How we've rapidly changed our views of ChatGPT 5:59Creating a new workflow around AI 6:45The client experience at Intelligent Relations 7:45How Preston creates AI pitches 10:30How AI affects junior-level PR people 11:30How has Intelligent Relations changed over 7 months? 12:22Balancing human and artificial intelligence 14:00Where AI writing falls short 16:00How to make a story stick 17:45How to get Tod to read your pitch 17:41Tim's thought leadership philosophy This episode’s guest: • Tim Gray on LinkedIn • Intelligentrelations.com Your host: Tod Perry • Follow Tod Perry on LinkedIn • Follow Tod Perry on X • Learn more about Tod Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening!