Balancing Internal Teams and Agency Partners in Higher-Ed Marketing

Guest: Dr. Evan Kropp, Executive Director of Distance Education, University of Florida 🐊 Topic: In-House vs. Outsourced Marketing — Finding Your Higher-Ed Sweet SpotWhen should you keep marketing work in-house — and when does it make sense to outsource?In this episode, Dr. Evan Kropp shares his eight-factor framework to help higher ed marketing teams decide where to invest their time, talent, and budget.You’ll hear:Why there’s no universal playbook — and how to adapt decisions to your institution’s structure and goalsThe true cost of internal hires vs. agency work (spoiler: salary is just the start)How to balance control vs. expertise without stepping on toesWhy brand consistency can sometimes backfireHow to partner with agencies while protecting student data and your institutional voiceA practical approach to retaining and developing marketing talent in higher edDr. Kropp also talks about leadership, culture, and the long game of developing future marketers — what he calls “sending the elevator back down.”🎧 Listen to the full episode for an honest look at what it takes to scale marketing impact without burning out your internal team.👉 Follow and subscribe to The Education Marketing Leader Podcast for weekly conversations with higher ed’s top marketing minds.#HigherEdMarketing #EducationMarketingLeader #EnrollmentStrategy #UniversityMarketing #BrandStrategy #AgencyPartnerships