Balancing Motherhood and Entrepreneurship with Lauren Magenta

Lauren got her start in the corporate world as a producer for lifestyle brands like Martha Stewart Living, Refinery29, and Spoon University. As her career grew? So did her passion for brand storytelling and social strategy. In 2018,  she started a boutique creative studio catering to big brands with big stories to tell. Since then, she's worked with 150+ brands to tell their stories through video content production and social storytelling. In summer 2023, she launched Own Your Brand, a 6-week group mentorship program that packages nearly two decades of video production expertise into bite-sized, customized strategies for women-owned small businesses, which was recently featured by Google Workspace. Her mentorship program runs twice a year for 10 female entrepreneurs. This group program has supported nearly 80 brands and women and her next round begins 4/22. Learn more here. Takeaways:The journey of parenting is always a work in progress.Flexibility in work is essential for modern mothers.Setting boundaries with technology is crucial for family time.Creativity can evolve and become more strategic with motherhood.It's important to show children that anything is possible.Building a brand requires a clear strategy and expertise.Motherhood and entrepreneurship can coexist harmoniously.Everything in life is a phase, including parenting challenges.Involving children in work can teach them valuable lessons.Soundbites:00:00 Introduction and Connection00:42 Parenting Philosophy: Treating Kids as Adults02:44 Transitioning from Corporate to Entrepreneurship05:50 Finding Balance as a Working Parent10:54 The Importance of Defining Your Role17:12 Impact of Work on Parenting and Children’s Perception19:24 Advice for Aspiring Entrepreneurs22:57 Embracing Change and Scaling Expertise23:54 Navigating Creativity Post-Childbirth27:55 The Importance of Outsourcing for Growth29:21 Setting Boundaries with Technology32:33 Creating a Legacy for Our ChildrenEpisode resources:Follow Lauren Magenta on InstagramBook a discovery call to learn about Own Your Brand (closing next week)Learn more about Lauren and her workShop her hair clips