Balancing Personalization and Privacy in Digital Ads

In this conversation, Rob Janes, Head of Product at AdButler, breaks down why “creepy personalization” is quietly undermining healthcare marketing performance. From clinician networks to digital health platforms, he shares what actually improves engagement, how consent changes the equation, and why fewer ads often outperform more aggressive strategies.

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This episode is 27 minutes long.

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This episode was published on January 19, 2026.

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