Balancing your inventory with what the client wants

This episode of Killer Media Sales deals with the constant challenge of finding the right balance between selling your inventory and providing your client with the solutions they desire. Hosts Alex Whitlock and Russell Stephenson outline why it's sometimes critical to give the client exactly what they've asked for, whereas other times it's more beneficial to use tried and tested marketing initiatives to help your clients reach their ideal outcome. They outline how to go about challenging the thought process of a marketing manager, the importance of identifying which clients to pitch which campaign to, and how to approach your line manager with a more effective means of selling.