Balls Deep with Ben Simkin | Why Most People Are Using AI Completely Wrong

Most business owners think AI is the advantage.Faster copy. More content. Better systems.But what actually happens?They get average… faster.In this episode, I sit down with Ben Simkin — entrepreneur, marketer, and one of the sharpest operators I know — and we go deep into what AI actually is…And what it isn’t.Not a shortcut.Not a magic button.And definitely not a replacement for thinking.We unpack:Why ChatGPT gives average answers (and how to fix it)The difference between using AI… and training itWhy most business owners are solving the wrong problemsThe concept of constraints — and how to actually grow a businessWhy you don’t create demand… you channel itThe identity trap that keeps people stuck in their businessHow AI is changing the game (and where it’s overhyped)And the big one…Why AI doesn’t give you an edge — it just amplifies the one you already have.If you’re using AI… or thinking about it… This will change how you see it.Ben has been behind some of the most successful marketers and businesses in Australia — and now he’s building AI tools that give operators a serious edge.If you want to see what he’s working on:👉 https://www.themastermind.com.au/👉 https://www.instagram.com/benjaminsimkin/