Bam Araneta: Hustle King of Ill City

We're back! Coffenated is brewing once again in its second season where we talk about hopes, dreams, and the hardships that come with all that. To perk us up in our first episode is Bam Araneta, the founder of local brands: Ill City, Basement Cuts, Lumpia Supreme, La Bomba Cold Brew, and Tech Titos. This is what he had to say about starting a business, collaborating with big names, storytelling through marketing, and future plans for Iloilo City.