#BAMARUSH: tiktok trend turned tradition

Welcome to Pop Cult: The Fame FilesEach year a fresh-faced group of 18 year olds gears up for the “most important moment” of their college social lives. This phenomenon became known as Bama Rush and later evolved into Rushtok as universities across the country shared the inside scoop of the sorority recruitment process from both sides. Now, every year we scroll on TikTok and watch the endless videos of OOTDs, What’s In My Rush Bag, and synchronized dances as we become way too invested in what house so and so ends up in. In this episode, we dive into how “rushtok” began, what sorority recruitment is actually like, and how this social media phenomenon has evolved since its debut in 2021.The Fame Files is part of Pop Cult, where we unpack pop culture’s biggest stories, scandals, and icons.Join us on Tuesday for our next episode of Reality Digest, where we’ll cover the previous weeks’ pop culture chaos and debrief the latest episodes of our favorite reality shows! Follow us on socials!Youtube: @PopCultPodcastInstagram: @pop.cult.podcastTikTok: @pop.cult.podcastDisclaimer: The stories we cover are based on research and publicly available sources. While we strive for accuracy, some details may be disputed or unverified, and this episode is for entertainment and informational purposes only. All research in this episode is based on publicly available reporting and archival interviews and documentaries. Full list of sources available upon request.