Ban on HFSS Advertising: A difficult road ahead for food and drink advertising?

Joel Smith - Partner, Simmons & Simmons Elinor Cavil - Associate, Simmons & Simmons In the first episode of Simmons & Simmons’ Food & Beverage podcast series, we explore the rapidly evolving UK regulatory landscape governing the advertising of foods high in fat, salt and sugar (HFSS).This episode unpacks the UK government’s new HFSS advertising restrictions, including their scope and exemptions to the rules. You’ll also hear about how brands are already adapting to the regulations and what the future may hold for food and drink marketing beyond this ban. Essential listening for businesses navigating increasingly complex HFSS advertising rules, this episode sets the scene for the wider series and provides a clear, practical introduction to the regulatory changes shaping the sector.