Bank of America Aims for Luxury with Preferred Rewards Program

from Leaders in Customer Loyalty, Powered by Loyalty360 · host Loyalty360

Send us Fan MailJohn Sellers is Head of Rewards at Bank of America, the second largest banking institution in the United States, and the eight-largest in the world, with over 4,600 retail financial centers & approximately 16,200 ATMS in existence. Loyalty360 CEO Mark Johnson talked with Sellers about Bank of America’s Loyalty Expo experience, pushing their digital boundaries, and future engagement plans.

Episode metadata supplied by the publisher feed · Published Dec 17, 2021

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Bank of America Aims for Luxury with Preferred Rewards Program

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This episode is 26 minutes long.

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This episode was published on December 17, 2021.

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