Banking for Social Impact: with Charlotte Jewer, East Coast Credit Union

Charlotte Jewer, Community Engagement Specialist at East Coast Credit Union (ECCU), discusses the organization's unique approach to banking, emphasizing its cooperative structure and focus on member needs over profits. ECCU has a $1.4 billion portfolio and invests $830,000 annually back into the community. They support local businesses, affordable housing, and environmental sustainability through initiatives like green loans and partnerships with organizations like Feed Nova Scotia and the Nova Scotia Nature Trust. ECCU also offers a $150,000 Community Compass Grant for social enterprises and cooperatives. Charlotte highlights the importance of aligning social purpose with business strategy and the personalized service ECCU provides to its members.To learn more about East Coast Credit Union: https://www.eastcoastcu.ca/To get in contact with Charlotte: https://www.linkedin.com/in/charlotte-jewer-halifax/For more information:https://www.justgoodbusiness.ca/Follow Just Good Business on Instagram:https://www.instagram.com/just_goodbusiness/