Banking in disguise - when every app becomes a bank

What happens when your favourite ride-sharing, shopping or accounting app starts offering a debit card, credit line or instant payment feature? Welcome to the era of banking in disguise - where financial services are no longer delivered by “banks,” but by the apps Canadians already use every day. The rise of embedded finance is redefining who controls the customer relationship in banking. Retailers, tech platforms and service providers are embedding payments, credit and savings products seamlessly into their experiences, blurring the line between commerce and banking. This panel brings together innovators from fintechs, sponsor banks and payment platforms to unpack how this trend is reshaping Canada’s financial landscape. We’ll explore the infrastructure powering embedded finance, the regulatory implications of “invisible banking” and the new economics of partnerships that allow non-banks to become financial service providers. As the boundaries of banking dissolve, one question emerges: who really owns the future of money: the bank, the brand or the app? SPEAKERS: Shirley Hsu, GM, Payments, FreshBooksTimothy Morris, Chief Banking Officer, Neo FinancialRojin Nair, Chief Strategy & Growth Officer, VoPay International Inc.Daljit Singh, Head, B2B Payments & Partnerships, EQ BankMODERATOR:Dina Vardouniotis, CEO, Payments and PartnershipsAbout The PayPodThe PayPod is Payments Canada’s multi-episode podcast that explores the trends and topics influencing payments in Canada and around the world.In each episode, leading experts and respected thought leaders discuss the changing payment landscape, the needs of Canadians and the future of modern payments.Connect with Payments CanadaVisit our website: Explore payment research, news system updates and insights at payments.ca.Join the conversation: Follow Payments Canada and The SUMMIT, Canada’s annual premier payment event on LinkedIn. Subscribe: Never miss an episode by subscribing to The PayPod on your Apple Podcasts and Spotify.