Banking with Purpose: The Story Behind REV's Community Impact w/ Shelley Puckett

How are we doing? Who do you want to learn from next? Text us with notes and ideas.A credit union that feels more like a sports car brand than a financial institution? That's exactly what Shelly Puckett and the team at REV Credit Union have created through their bold, purpose-driven approach to banking in Charleston.Puckett, REV's Director of Brand Marketing, takes us behind the scenes of one of Charleston's most successful rebrands, transforming the traditional Heritage Trust into the dynamic community powerhouse known as REV. Born and raised in Charleston, Puckett joined the organization in 2019 and quickly found herself at the table for a complete brand overhaul alongside CEO Jason Lee. The timing couldn't have been more challenging—launching in March 2020 as COVID-19 emerged—but their "atom bomb" billboard strategy flooded Charleston with their new identity and set the stage for remarkable growth.What makes REV stand out isn't just their vibrant teal branding or memorable name (which stands for forward momentum, not an acronym). It's their foundational philosophy of "banking with purpose" that drives everything they do. Through their Up the Good Foundation, REV focuses on creating resilient communities by supporting health initiatives, inclusivity programs, and financial education. Their team has already contributed over 10,000 volunteer hours, reaching their five-year goal a year early. Now they're targeting 30,000 hours for the next five years as they expand across South Carolina, North Carolina, and potentially into West Virginia.REV's nine-person marketing team operates as an in-house agency, crafting everything from their signature REV Day employee events to student-run high school branches that provide real financial experience for teenagers. With innovative programs like Shop REV Gear (an e-commerce site where proceeds support their foundation) and community sponsorships that prioritize events bringing people together, they've created a financial brand that resonates with Charlestonians of all ages. Follow @revfederal on Instagram or visit revfcu.com to see how this local credit union is redefining what banking can be through authentic community engagement and purposeful action.South Carolina Research Authority (SCRA) is a public, nonprofit organization that fuels South Carolina’s innovation economy by supporting technology-based startups, academic research, and industry partnerships. Through funding, coaching, and its investment arm SC Launch, SCRA helps early-stage companies grow, commercialize ideas, and scale within the state’s key innovation sectors.Support the showTitle Sponsor: Charleston American Marketing AssociationPresenting Sponsor: Charleston Media SolutionsAnnual Sponsor: ‪SCRA; South Carolina Research AuthorityQuarterly Sponsor: King and ColumbusCAMACast Cohosts: Stephanie Barrow, Mike Compton, Rachel Backal, Tom Keppeler, Amanda Bunting Comen, Silicon Harbor Hot Take Host: Stanfield Gray, https://digsouth.comProduced and edited: RMBO AdvertisingPhotographer | Co-host: Kelli MorseScore by:  The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenuStudio Engineer: Brian Cleary and Mathew ChaseYouTube...