Bankruptcy Brings Uncertainty for Brazilian Appliance Company Mabe

The Brazilian appliance manufacturer Mabe filed for bankruptcy protection in May of 2013 after several slow years. The company, which is the third largest player in Brazil behind Electrolux and Whirlpool, was forced to halt production for three months after the announcement and shut down a manufacturing plant in Sao Paulo. The company recently submitted a restructuring plan to the Brazilian government, but time is running out for Mabe to fulfill its creditor obligations and many shareholders have already backed down. It’s likely that by the end of the year Mabe, will be the target of a merger or acquisition. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.