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保時捷利潤暴跌99%，保時捷帝國崩盤警鐘：為什麼連最強跑車品牌也賣不動了？ episode artwork

EPISODE · Feb 12, 2026 · 7 MIN

保時捷利潤暴跌99%，保時捷帝國崩盤警鐘：為什麼連最強跑車品牌也賣不動了？

from 💰 投資財經 · host 弦外之音 Undertone

探討了德國跑車名門 Porsche 在 2025 年面臨的史無前例財務危機，其營業利潤驚人地衰退了 99%。這場困局源於全球經濟動盪、對中國市場銷售的大幅萎縮，以及過於昂貴且需求低迷的電動轉型。執行長 Oliver Blume 坦承過去數十載成功的商業模式已失效，迫使品牌必須重新審視電動化策略並削減產能以維持品牌價值。儘管面臨技術變革與新興競爭者的多重壓迫，公司仍試圖透過回歸燃油引擎與加強車款獨特性來重新定位。最終，這段分析反映出在科技飛速發展的當下，即便是最具影響力的豪奢品牌也難以僅憑傳統光環生存。

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保時捷利潤暴跌99%，保時捷帝國崩盤警鐘：為什麼連最強跑車品牌也賣不動了？

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