Barak Berkowitz is Marc Buckley's latest guest on Inside Ideas.

Barak Berkowitz is the Director of Operation and Strategy at MIT Media Lab as well as the founder of MarketCentrix, a consumer strategy consultancy for tech companies. He consults to start-ups, VCs and Large companies. Past clients have included, Digital Garage, Apple, Sony, Fujifilm, Polycom and many others. He also serves as an investor and advisor to many start-ups including LittleBits, New Context, Improbable and Quixey. Over the last 25+ years Barak has served in a number of consumer technology leadership roles. Most recently Barak was CEO of Evi, the virtual personal assistant that was acquired by Amazon.Com and is the intelligence in Alexa. Prior to Evi, Barak was the Managing Director of Wolfram Alpha, the revolutionary answer engine. He also was Chairman and CEO of Six Apart, the global leader in blogging, Cofounder and President of OmniSky, the wireless Internet innovator that went public in 2000, EVP and General manager of the Go Network, the Disney owned web portal and EVP and General Manager of Logitech. Prior to Logitech Barak spent over 9 years at Apple USA and Apple Japan in a number of roles leading consumer-marketing programs. Barak started his tech career at Macy’s, running the world’s first large-scale consumer computer store chain.