Barb Edson: The Power of Transparency in Fixed Operations

Barb Edson is the Executive Vice President and Chief Marketing Officer at CDK Global.👉 Register for the upcoming Fixed Ops Roundtable EventWhat we discuss in this episode:1. The Ascendance of Fixed Ops:Uncover the astonishing growth of fixed ops awareness over the past few years.2. Consumer Experience in the Spotlight:Delve into why consumer experience has become the paramount focus for dealers.Barb shares CDK's research findings and how they are shaping the industry landscape.3. Challenges Dealers Face Today:Explore the critical disconnect between what dealers focus on and what consumers demand.The glaring gap in transparent service pricing and its impact on consumer trust.4. Digital Transformation in Fixed Ops:Understand the pivotal role of digital tools like video inspections, texting, and service scheduling.How CDK is partnering with dealers to drive business growth through unified workflows.5. The Power of Transparency:Reflect on the evolution of transparency from sales to fixed operations.Why being transparent is a game-changer in retaining customers after the warranty period.6. Navigating the Future with Digital Retailing:Barb shares insights on how digital retailing is reshaping fixed operations.The rise of connected car technology and its implications for dealers and consumers alike.7. CDK's Commitment to Dealers:Uncover CDK's dedication to helping dealers navigate the digital transformation.From unified workflows to free access to cutting-edge technologies – a partnership for success.Tune in as we unravel the complexities of fixed operations and gain actionable insights to propel your dealership into a new era of success. Get ready for an eye-opening conversation with Barb Edson, exclusively on this Episode. Stay tuned!Listen to the episode featuring Barb Edson for even more insights!Enjoying The Fixed Ops Roundtable Podcast? Please leave a rating and review 👇Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXYThanks, Barb EdsonConnect with Ted Ings and the Fixed Ops Roundtable:Register for the next Fixed Ops Roundtable EventTed Ings on LinkedInCenter for Performance Improvement