Barb Saito

Journey with us to the Aloha State as we visit Hawaii and talk with Barb Saito, President of Aloha Group International Inc., who is based in the capital city of Honolulu on the island of O’ahu. Barb, who has 45 years of experience in the industry, supports concert promoters by consulting and assisting with financial and logistical challenges that come with promoting shows in Hawaii. She also works a lot with Asian artists who often do fan club flyaway events in the area. We chat through the many benefits of routing shows to Hawaii and learn about how they navigate challenges in keeping costs low and making adjustments to tours, using local vendors and shipping gear to make the finances work. Barb tells us about her start in live events, stage managing for plays in high school and ultimately getting a job as a book keeper with legendary concert promoter and DJ, Tom Moffatt. She shares memories from early shows and talks about what it was like breaking barriers as a woman handling settlements and production in the 80s and 90s. We also talk about her volunteer work with Hawaii Events Coalition, a group which formed during the pandemic to support overall live event business in the state. Enjoy this fun, fascinating episode filled with aloha, a love of live events, and amazing stories. Barb Saito: LinkedIn | Email Aloha Group International: Facebook | Instagram | Twitter/X –––––– ADVENTURES IN VENUELAND Follow on Instagram, LinkedIn, Facebook, or X/Twitter Learn more about Event & Venue Marketing Conference Meet our team: Paul Hooper | Co-host, Booking, Branding & Marketing Dave Redelberger | Co-host & Guest Research Megan Ebeck | Marketing, Design & Digital Advertising Samantha Marker | Marketing, Copywriting & Publicity Camille Faulkner | Audio Editing & Mixing Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.