Barbie y branded content

Salió la tan esperada peli de Greta Gerwig, Barbie. Más allá de ser una película de cine de autor es también una enorme publicidad encubierta de la empresa de juguetes MATTEL. Acá les voy a contar qué significa para la industria este tipo de película, qué es "branded content" y qué tiene que ver Barbie con todo esto. Disfruten!

Episode metadata supplied by the publisher feed · Published Aug 3, 2023

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Barbie y branded content

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