EPISODE · Jan 29, 2026 · 28 MIN
Bardstown Bourbon Company's Bold Rebrand Sparks Debate + Bottled-in-Bond Review
from Bourbon Bytes Podcast · host Clifton McDaniel | Bourbon Bytes
This week on the Bourbon Bytes Podcast, we’re getting into the Bardstown Bourbon Company rebrand that has the whiskey internet fully divided — and I’m using it as a jumping-off point to talk bottle redesigns across the industry. Then it’s time for a Byte-Sized Review of Bardstown Bourbon Company Bottled-in-Bond (6-year wheated bourbon, 100 proof) — and… yeah, it surprised me in the best way. 💬 Join the conversation (and see label comparisons): bourbonbytes.com → Discord 📩 Contact: [email protected] 📱 Social: @bourbonbytes Timecodes: 00:00 Cold Open: Bardstown’s controversial rebrand + what’s ahead 00:31 Welcome (Week of Jan 29, 2026) 03:17 Bardstown Bourbon Company Bold Rebrand 12:20 Rapid-fire rebrand takes (Weller, OF 1920, WT101, etc.) 21:06 Byte-Sized Review: Bardstown Bourbon Company Bottled-in-Bond Bourbon
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What this episode covers
Bardstown drops a bold new bottle design and the community is split — so Clifton breaks down what works, what feels “too modern,” and why shelf readability matters. Then he reviews Bardstown Bottled-in-Bond and finds a creamy, caramel-donut vibe with standout balance for the category, landing it a high score despite a slightly short finish and a $50 price tag.
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Bardstown Bourbon Company's Bold Rebrand Sparks Debate + Bottled-in-Bond Review
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