Barriers, Trust, and Growth | Ibrahim Adepoju on BeyondSaaS Ep 028

In this episode of Beyond SaaS, Jason Niedle interviews Ibrahim Adepoju, CEO of Tyms, an AI-powered accounting platform. They discuss the importance of building trustin tech companies, the evolution of Tyms in simplifying accounting for non-accountants, and the challenges of gaining user trust in accounting software. Ibrahim shares insights on growth strategies, understanding customerprofiles, and overcoming constraints in the competitive accounting space. He emphasizes the need for tech leaders to focus on building for the people and the role of AI as an assistant in the future of technology. Chapters00:00 Building Trust in Tech Companies05:57 Innovating Accounting with AI08:08 Growth Strategies and Challenges16:01 The Future of AI and Its Impact Takeaways·       Building trust is essential for tech companies.·       Listening to users is key to engagement.·       Simplifying accounting can help non-accountants.·       User acquisition is easier with organic channels.·       Retention is crucial for growth in AI startups.·       Understanding customer profiles helps tailor solutions.·       Overcoming growth constraints requires strategic positioning.·       Tech leaders should prioritize user needs over features.·       AI should be viewed as an assistant, not a replacement.·       Persistence and visibility are important for success. Sound Bites"Tell me and I will forget.""Accounting is definitely hard.""We need to maintain retention." Keywordstrust, tech growth, accounting software, AI, customer engagement, business strategy, startup challenges, user retention, financial technology, innovation