Barron Trump Believes Yerba Mate is the New Diet Coke | Can SOLLOS Dethrone Guayaki?

Move over Diet Coke, there’s a new Trump beverage in town. Barron Trump (along with some former classmates) are launching SOLLOS, a yerba mate brand seeking to capture the "Sunshine State" lifestyle. It’s naturally caffeinated, slightly bitter, and already getting trolled into oblivion online. But let’s not get caught up on politics. Yerba mate is skyrocketing as a natural coffee alternative. In terms of packaged beverages, Guayaki absolutely dominates the U.S. market. I think the strategic brand elements of SOLLOS are durable, and betting on a "quality over quantity" flavor strategy is savvy, but success ultimately hinges on whether President Trump's youngest son can turn his polarizing fame into retail shelf space and convince Yellow Can "clean energy" drinkers to switch their loyalty.