Barry Lunn, CEO & Founder of Provizio: $11 Million Raised to Power the Future of Vehicle Safety

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Barry Lunn, CEO & Founder of Provizio, a vehicle safety platform that's raised over $11 Million in funding. Here are the most interesting points from our conversation: Company Focus: Provizio is developing radar-based active safety technology aimed at predicting and preventing automotive crashes, providing a safer path toward autonomous vehicles. Industry Experience: Barry's extensive background in high-frequency electronics and radar, especially in aerospace and defense, influenced his pivot to focus on solving car crash problems in the automotive industry. Autonomous Vehicle Insights: Barry appreciates the progress of companies like Waymo but emphasizes the need for broader adoption and regulatory support to significantly reduce vehicle crashes. Regulation and Safety: Barry is a strong advocate for regulation in automotive safety. He highlights recent developments like FMVSS 127, which mandates active safety technology in all new vehicles by 2029. Licensing Model: Provizio’s licensing model allows for widespread adoption of their technology by automotive suppliers, ensuring better performance and lower costs while turning potential competitors into customers. Long-Term Vision: Barry envisions Provizio’s technology becoming ubiquitous in vehicles worldwide, likening its necessity to that of seat belts, with a goal of having it in millions of cars within the next five years. //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co