Barry Schwartz Talks All Things Google - UI, Algorithms and AI Spam

Send us Fan MailIn this 44 minute interview, David, Mike and Greg interrogate Barry Schwartz about algorithm updates, the SERP and the future of Google in an era of AI-generated content. Here are the topics in roughly the order they appear:Google UI changes and Universal SearchWhy Google makes SERP design changesMajor algorithm updates in 2021 and 2022Helpful content update, spam and product review updates  Is Google really trying to make search better? How the SERP has become more competitiveFuture viability of content written to rank The problem with recipe blogs Keyword stuffing and gaming the algorithmYMYL content and ranking Google quality raters and E-E-A-TAI and the Local Review Update AI and image moderation ChatGPT and its impact on GoogleIs Google getting worse – or is it the web? Why search is better today Google negative PR and regulatory pressure Staying ahead of spam How will Google handle AI-driven content?Near Memo Episode 94Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/