Bart Mroz | Repositioning Your Business to Get “Right” Clients

Bart Mroz, CEO of SUMO Heavy Industries, has a problem. This boutique digital commerce consulting company is focused on “heavy” development work on the backend systems for ecommerce clients. But they still get a lot of inquiries seeking help with marketing, SEO, design, and similar work… which they don’t do.  Bart wants to reposition the business in the marketplace so they can start attracting more of the right prospects, especially bigger companies with in-depth needs.  If you’re facing a similar problem in your business – a gap between what you do (or want to do) and what people think you do – it’s well worth a listen. We talk about…How to identify your true buyer and their triggersWhy you might need a lot fewer new clients than you thinkA strategy for laser-focusing your lead list – and how to start the right conversations with the decision-makersAn effective way to establish yourself as a thought leader and innovator in your niche And more