Barton F. Graf CCO: ‘90 percent of a creative person’s life is rejection’

from The Modern Retail Podcast · host Digiday

Gerry Graf is the chief creative officer and a founder at creative agency Barton F. Graf, who’s worked at major creative shops like Goodby Silverstein & Partners, BBDO and Saatchi & Saatchi. On this episode of Starting Out, Graf discusses how rejection — a fact of life in advertising — has marked his career and more.

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This episode is 25 minutes long.

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This episode was published on February 15, 2018.

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