Base’s Pivot from Social to Finance | Bitcoin and Crypto News

Jesse Pollak is stepping back from leading Coinbase’s Base app after realizing his bet on social-driven crypto adoption missed the mark—two years of chasing onchain social tools didn’t spark the growth he hoped for. Now, Base is pivoting hard toward trading, payments, and AI agents, aiming to become global finance infrastructure. Jordan Fish, aka ‘Cobie’—who helped build Echo, acquired by Coinbase for $375M—will take the lead, steering Base beyond its ecosystem to become a top-tier platform. Pollak himself is shifting focus to making the Base blockchain the backbone of global finance, signaling a broader crypto trend: utility beats social. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/fd035fc8020f5029