EPISODE · Mar 29, 2022 · 4 MIN
Basic Attention Token (BAT): Blockchain Based Digital Advertising
from Procommun · host Procommun
Basic Attention Token (BAT) is built on the ethereum blockchain. It is a utility token that different digital marketers use to pay for various ads on the Brave browser, a privacy-focused competitor of Mozilla’s Firefox and Google’s chrome. Users who wish to see the ads can join a program that will pay them in BAT for viewing them. Furthermore, these ads are served up by Brave from trusted partners, and the browsing history of a user or his preferences are never made available publicly. Continue reading on procommun.com
What this episode covers
Basic Attention Token (BAT) is built on the ethereum blockchain. It is a utility token that different digital marketers use to pay for various ads on the Brave browser, a privacy-focused competitor of Mozilla’s Firefox and Google’s chrome. Users who wish to see the ads can join a program that will pay them in BAT for viewing them. Furthermore, these ads are served up by Brave from trusted partners, and the browsing history of a user or his preferences are never made available publicly. Continue reading on procommun.com
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Basic Attention Token (BAT): Blockchain Based Digital Advertising
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