Batching Video Like a Pro - Behind the Scenes with Paolo Kernahan's Video Creation Process

hello, and welcome useful content creators. And this week we have part two of my conversation with Paolo Cunahan last week, we listened to him talk about video content strategy in general, the need for it, what is on camera confidence and a lot of other different topics that he shared with us And generally what we were trying to cover is how to win selfish audiences with video content strategy, and that was great, but as promised, here is the rest of the conversation that we had, essentially the post credit conversation that turned out to be so good that I decided to split the whole recording in two and have the last week's episode by itself and have this conversation all by itself. Now this week, it's going to be really good. It's going to be a treat because he's going to talk specifically about his video content. creation process, what he does to create his videos. And we learned last week that Paolo focuses on batch creating content, but this episode is going to show us exactly how, or as much as he could share about his process. A very very useful episode and at the end of the episode when we finish the discussion i'm going to do a breakdown and a summary of every single point he made about his content creation process so we're going to get all that compiled and summarized at the end of this podcast episode so let's get into this part of the conversation between Paolo and I. Let's make useful content. And we're clear. All right. Good, good stuff. Post credit scenes, time to do some post credit we're in 44 minutes. So let's hear, I didn't, they have so many little questions. I wanted to ask you, I wanted to ask you like the step by step for how you batch and you know, what is the strategy you're currently using, but I couldn't get those questions and, um, you know, my notebook. It was in my head and you know, that is all that goes. So let's just talk for a couple of minutes about this strategy. You mentioned earlier, what is this strategy that you're using, that you find that makes you confident in your video now? Some of it is proprietary, just like the Coke recipe. So I'm not going to go into too much detail, but a lot of it that I'm going to share is, is, is really, is basic stuff that you can start applying almost immediately. First of all, um, with my video shorts, recipe. I, as I mentioned during our conversation, I create shorts that I know can be used across the platform. So there was a time limitation on YouTube. I believe it's still one minute. So if I want video content that I can use on TikTok, YouTube, Instagram, and LinkedIn, I create all my video for all those platforms at one minute. Every now and then there will be a hot topic on TikTok. For example, there was this craze about Taylor Swift during the Superbowl weekend. And a lot of people were posting video content about Taylor Swift and all of that. So I made a special video for that, that exceeded my normal one minute short. And I think it went to probably three minutes or more or something like that. But for the most part, I batch create content for the shorts. By doing it in a way that is across all the video platforms. In order to create video that is visually engaging, I create a mix of videos that are talking head, but I do more video content that has B roll. So I always try to incorporate some B roll that I shoot myself. Very simply, I shoot around my office to make the video content more engaging. And to break the, the, the, the, the, well, I said, I don't want to use the word monotony, but to keep the brain engaged by switching up the visuals every now and then. So I will add in the occasional B roll just to switch up the pattern as a pattern interrupter to keep people engaged. B roll is a huge part of my strategy. And it also works on Instagram with some of the videos that I've p...