Baton Rouge Downtown Development: Housing, Retail and Riverfront Growth Take Center Stage

Whitney Hoffman Sayal, executive director of Baton Rouge’s Downtown Development District, joins Mornings With Brian Haldane to discuss the future of downtown Baton Rouge. She explores residential growth, the challenges facing downtown retail, incentives for new housing and redevelopment, historic tax credits, and the potential economic impact of riverfront improvements. Hoffman Sayal also highlights Baton Rouge’s rich history and Destination Downtown 2026, emphasizing how preservation, culture, housing and economic development can work together to create a stronger downtown.