BattlBox's Path from YouTube to Netflix

How does an ecommerce entrepreneur land a Netflix series? Not easily. Just ask John Roman.He co-launched BattlBox, an outdoor gear company, in 2015. Its YouTube channel eventually caught the eye of producers who turned it into a Netflix series. The process was long, uneven, and stressful.Along the way, the founders sold BattlBox and bought it back.He shares his journey in this episode. For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/battlboxs-path-from-youtube-to-netflixFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com