Battling misinformation and disseminating knowledge in the cosmetics sector - Jen Novakovic, The Eco Well

In this episode I am joined by Jen Novakovic from The Eco Well. Jen is as an influencer and podcaster in the cosmetics space. She focuses in particular on issues of science communication and misinformation. Our conversation covers:Jen's journey and work on science communication in the cosmetics sectorWhat is misinformation, and why is it a problem?The role of social media and human biasesThe need for effective science communication Misinformation on UV filters, coral bleaching and climate changePotential barriers to effective science communicationThe problem with 'Free From' claims, and other perverse incentivesExperiences on different social media platformsTrust in science, institutional defensiveness, and taking responsibilityThe cost of conferences, and Jen's work on e-summitsFind out more about Jen's work on the Eco Well website: The Eco WellMy conversation with Jen on the Eco Well podcast: Biodegradation and Persistence with Chris Hughes — The Eco WellThe Sustainable Beauty E-Summit (23rd February) event page: Sustainable Beauty E-Summit — The Eco WellVisit my website for more content and insights www.embarkchemical.com