BAU 23 Pedro Dionísio
from Business As Usual RUC Hosted by Business As Usual RUC
Pedro Dionísio é professor de marketing no ISCTE, onde coordena as Pós-Graduações em Gestão e Marketing do Desporto e em Marketing Digital. Para além disso, é autor de diversos livros, sendo o mais conhecido o Mercator, que fez recentemente 25 anos. Nesta conversa, ele conta-nos o seu percurso, como o Mercator surgiu e fala-se muito de marketing, nomeadamente como o marketing pode ser usado para o bem.
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This episode is 1 hour and 26 minutes long.
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This episode was published on November 27, 2018.
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