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Sep 14, 2020 53 min

BAU 55 Assunção Ataíde

from Business As Usual RUC Hosted by Business As Usual RUC

Assunção Ataíde é proprietária da loja “a Camponesa”, na baixa de Coimbra e presidente da APBC – Associação para a Promoção da Baixa de Coimbra. Nesta conversa descobrimos o que levou a levou, uma professora, a tornar-se comerciante na baixa de Coimbra e, mais tarde, a assumir o desafio de liderar a APBC. Falamos sobre o que torna a sua loja diferente (7:53), sobre os desafios que enfrenta a baixa de coimbra (14:27), as principais actividades que a APBC tem realizado (20:27) e sobre os factores críticos de sucesso para uma loja na baixa (27:53). Finalizamos o programa conhecendo melhor os seus hábitos (33:27) e ideias sobre gestão (42:53).

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