BBC Studios’ Jasmine Dawson, After Party Studios’ Joshua Barnett, Banijay NXT’s Naique Tanate talk YouTube and the creator economy

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BBC Studios' Jasmine Dawson on how the UK pubcaster's commercial arm is evolving its YouTube strategy as the TV industry and creator economy increasingly come together [03:12]; After Party Studios' Joshua Barnett on building digital-first formats with the likes of The Sidemen and Nella Rose [22:15]; and Banijay NXT's Naique Tanate on the company's recent investment in an influencer-led professional football team [36:12].

Episode metadata supplied by the publisher feed · Published Nov 20, 2025

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BBC Studios’ Jasmine Dawson, After Party Studios’ Joshua Barnett, Banijay NXT’s Naique Tanate talk YouTube and the creator economy

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