BBF264: Be bold enough to ask with Doug Morneau

Summary We have a seriously charismatic fella on the show this week. Doug Morneau is an expert email marketer, but he's also an expert storyteller. His book 'Three Big Lies: The real truth about renting email lists' became an international bestseller, and his interview with Ben is absolutely chock-full of brilliant advice and myth-busting about marketing and entrepreneurship. It's people like Doug that are the reason we do this podcast! See some of Doug's top tips below: ** [9:20 - 9:50] You need desire more than you need knowledge. You can hire people with knowledge. ** [10:30-10:40] As an entrepreneur, people are not hiring you to take them 20 steps down the road. They need you to make the next two steps. Don't avoid challenges just because you can't see the next 20 steps. ** [13:05 - 13:30] Be aware that when you start to grow your business, your original core team might not be the right team in a few years' time. ** [14:40-15:30] You don't know what you don't know. Make sure you surround yourself with people who have experience at the higher levels you aspire to. ** [20:00-20:30] Be contrary! Do what your competitors wouldn't think to do. ** [27:55-28:15] It's easier than ever to do effective marketing. There is so much choice these days. ** [29:30-29:50] Email can still provide far greater reach than social-media marketing. In this episode of Business Brain Food you will learn: ** How to face down imposter syndrome ** How to avoid emotional investment in colleagues ** The importance of successful friends ** Imaginary barriers explained ** How to scale ambitiously ** How marketing has changed ** Are email lists still a viable form of marketing? ** Should you buy email lists? Resources mentioned in this episode: ** If you're a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html ** Go to Doug's website: http://www.dougmorneau.com (subscribe to Doug's email list and get a free copy of his book) ** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au ** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ ** Twitter: https://twitter.com/bfewtrell Call to action: Be bold enough to ask for something, and then be quiet and listen! [23:15] This has quite clearly worked for Doug. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500