BBF265: Getting heard in a noisy world

Summary Tom Schwab has had a varied life. He's going to tell us how to get the best out of podcasts and inbound marketing, but his back story is every bit as interesting. He spent time in the navy (and did a neat side hustle exporting custom-made shirts from Singapore!), managed a nuclear power plant, and then eventually became the first person to create an e-commerce business in Hubspot way back in 2007. Nowadays he is the man behind Interview Valet: a podcasting consultancy that helps people find interview guests and generate leads from their content. See some of Tom's top tips below: ** [14:55-15:15] Entrepreneurship is work-life integration. It isn't about the money - it's about the quality of life. ** [16:20-16:30] Rules are just guidelines. To be a good entrepreneur you need to know when to ignore them. ** [23:45-24:00] To get heard you're normally going to need to leverage other audiences. Many businesses mistakenly assume that good content on their platform will be enough to get people to notice them. ** [27:10-27:30] The best way to sell something today is not to sell anything but to earn the respect and trust of those who might buy in future. ** [37:30-38:00] The larger the global reach, the more you need a podcast. ** [38:30-38:30] Understand exactly what you want your podcast to do for you before you do it. Is it lead generation? Is it to increase trust from your existing customers? etc. In this episode of Business Brain Food you will learn: ** Why job security doesn't mean happiness ** The power of estimation ** How to sell when you're not a salesman ** Blogs or podcast? ** Are podcasts still booming? ** Should you be a podcast host or a podcast guest? Resources mentioned in this episode: ** If you're a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html ** Check out Tom's special podcasting guide for BBF listeners: http://www.interviewvalet.com/businessbrain ** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au ** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ ** Twitter: https://twitter.com/bfewtrell Call to action: Podcasts are still a growth area. If you're scared about starting one, get up to speed with someone like Tom. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500