BBQ Sauce, Kale Chips, and... Snoop Dogg? | Scott Jenson, Rhythm Superfoods - Unlocking Moves Ep. 7

Scott Jensen’s path to entrepreneurship started when he got an ice chest full of barbecue delivered to NYC – How did he become the “godfather” of Austin CPG?Join us for Episode 7 of Unlocking Moves, the show that dives into the pivotal moments in an entrepreneur's journey that unlocked their true potential. Many business leaders only like to talk about their success stories - but host Kurt Wilkin is a firm believer that we learn more from the stumbles and mistakes. This episode of Unlocking Moves features a conversation between Kurt and Scott about the risks, hard work, and excitement that goes into starting and scaling a successful consumer packaged goods company. In 1991, Scott co-founded Stubb’s Bar-B-Q and learned a lot of lessons the hard way – including that George Clinton and the P Funk All Stars want to be paid up front to perform at your new music venue! Fast-forward to today, and Scott is still learning (and sharing) lessons as the CEO of Rhythm Superfoods.(00:00:01) Opening & The Bigger the Shit Show(00:00:32) Guest Introduction: Scott Jensen & Texas Barbecue Roots(00:00:53) Early Career: From Georgia-Pacific to Barbecue Beginnings(00:01:00) The Stubb Investment: $1,400 That Sparked a Revolution(00:01:22) MBA & Market Shift: Leaving Big Brands for Real Risk(00:02:05) Hot Barbecue on a Cooler: A True Taste of Grit(00:02:50) The Pivot: Running Stubb’s Barbecue Sauce Company(00:03:17) Learning by Example: The Generosity of Stubb(00:03:30) Youth & Risk: Embracing Bold Moves in Entrepreneurship(00:04:07) Building a Legacy: From Barbecue to CPG Icon(00:05:15) Meet Scott Jensen: CEO of Rhythm Superfoods(00:05:39) Sponsor – HireBetter: Your Strategic Talent Partner(00:06:09) Rhythm Superfoods Unveiled: From Mexico to Innovation(00:07:02) Recipe Reinvention: Transforming Barbecue into Natural Goodness(00:07:48) Jumping into Natural: The Birth of Kale Chips & Healthy Snacks(00:09:10) Product Roadmap: Creating Nutrient‑Dense, Unique Snacks(00:10:55) Scaling Challenges: Margin, Sourcing & Production Hurdles(00:12:17) Early Lessons: Iteration, Risk & the Entrepreneurial Mindset(00:15:29) The Salary Question: Paying Yourself & Showing Commitment(00:30:04) Connect with Scott: LinkedIn, RhythmSuperfoods.com & Mentorship(00:31:10) Outro & CTA: Like, Subscribe & Take the "Who's Your Mike?" Quiz-----------About Scott JensenScott Jensen is Co-Founder and CEO of Rhythm Superfoods; manufacturer of organic plant-based superfoods snacks. He is the former CEO & President of One World Foods (Stubb’s Bar-B-Q), which he co-founded 20+ years ago with C.B. Stubblefield and two close friends. One World Foods was successfully sold to McCormick & Co. in 2015. Scott led Stubb’s in its national and international expansion to be the largest Bar-B-Q and Marinade brand in the country. He also co-founded and sits on the board of Stubb’s Austin Restaurant Company, the famous Bar-B-Q and Live Music Venue in Austin, Texas. Scott is a member of the Austin Chapter of YPO Gold, a board member and mentor at SKU, the Austin CPG Accelerator and he is a co-founder of the Specialty Food Executive Forum. Scott received his Bachelor’s in Psychology and Business Communication from SMU and received his MBA from NYU. About Kurt WilkinKurt Wilkin is a connector - of dots, ideas, and people. For the past 30 years, he has advised high-growth companies, starting his career with Ernst & Young, and today in his roles as co-founder and visionary of HireBetter and managing partner of Bee Cave Capital. He is a serial entrepreneur with multiple successful exits and has helped hundreds of entrepreneurs and CEOs build their companies. -----------#UnlockingMoves #HireBetter