BCN Bookclub: All Marketers Are Liars by Seth Godin

Eric, Larry and Chris and Brandon of Floodlight Consulting sit down for another installment of the BCN Book Club. This month the lads go over Seth Godin's All Marketers Are Liars. It was a super interesting book and a lively conversation about how to implement the concepts into your service business.TITLE SPONSOR: MORNING TECH MEETINGThis episode it brought to you by Super Tech University.  Don't lose money in the field because your service techs are not great at sales, customer service, and communicating with clients.  Morning Tech Meeting has video lessons that can be sent directly to your tech's phones for training.See other great podcasts we enjoy on our Blue Collar Nation Podcast Facebook page.SPONSOR: C&R MagazineC&R magazine is the leading periodical in the Cleaning and Restoration industry. Owner and editor, Michelle Blevins, has brought printed copies back from the dead to increase reader experience. Go to www.candrmagazine.com to get your free copy sent directly to your home or business.TITLE SPONSOR:Super Tech UniversityDramatically improve your team's performance with a system of short daily video lessons training your team in soft skills. When you invest in your team and teach them soft skills, your team can make you more profit. Go to https://supertechu.com/ for more info.Click here for a discount: https://supertechu.com/register/podcastoffer/.Here is an entrepreneur's story you will relate to.SPONSOR: C&R MagazineC&R magazine is the leading periodical in the Cleaning and Restoration industry. Owner and editor Michelle Blevins has brought printed copies back from the dead to increase reader experience. Go to www.candrmagazine.com to get your free copy sent directly to your home or business.