BCorp: Beyond Green Marketing

Can business be a force for good? That’s the premise behind B Corp certification, a label bestowed upon for-profit businesses that undergo a rigorous assessment by the global non-profit organisation, B Lab. What does the certification process entail and what are the benefits of being a B Corp? Tan Ee Beng, ESG Services Manager of Genashtim walks us through the procedure.Genashtim is the Southeast Asia representative for B Lab through B Market Builder Southeast Asia.People, Planet, Profit is brought to you by UMW Toyota.Image credit: Shutterstock.comSee omnystudio.com/listener for privacy information.