BCR 041: Gila Fox and new communication media

Gila Fox is just one of the hundreds of very bright and erudite folks I met at #iabc09 world conference. She runs the Twitter account @valpakcoupons for Cox and Valpak and has fascinating insights into how and how not to use Twitter. Gila also shares with us how her colleagues are using these new communication landscape tools. I was personally delighted to see that her business card announced her as a 'Communications Generalist'; in this age of increasing specialisation and unnecessary 'boxing in' of one's skills, abilities and attitudes (and I think of Sir Ken Robinson's excellent Closing Address today and his brilliant book, The Element: How finding your passion changes everything) her employer recognises the value of having someone who can turn their considerably skilled and passionate hand to a wide variety of communication tasks. I hope that what Gila shares will encourage you to consider taking up some of these new tools and seeing for yourself how they can revolutionise your organisation and how it communicates with all of its stakeholders, both inside and outside of itself.