BCR #34: an interview with Bill Sweetman

WOW! What a day! Not only do I finally get a vlog up and 'live', but I also get to interview online marketing legend and all-round good guy (aka 'white hat' not 'black hat') Bill Sweetman. Based in Toronto, Canada, Bill is the power behind the 'must-listen-to' podcast 'Marketing Martini'. Like Donna PepsiCola, Bill's podcasts are short, sweet and very 'to the point', with no waffle or fluff. I cannot recommend them highly enough! Bill graciously agreed to be interviewed by me and we discussed why blogs are so powerful and loved so much by search engines, why Social Media in general (including Facebook) is so powerful a business tool for 'connection', and Bill shared some fabulous tips for getting the most out of your search engine optimisation tactics. All in all, 29 minutes and 37 seconds of insight, wisdom and 'stuff' you absolutely need to know. As he says on his Marketing Martini site, Bill is officially 'on holiday' at the moment so I am especially grateful that he took the time to answer my questions and give of his wisdom. Subscribe to my audio podcast feed and receive my audio podcast every time I publish one [hint: there's another great interview coming out next week!].