BCR083 : Interview with Ed Brill, , Director, Messaging and Collaboration, IBM Collaboration Solutions

We're on the cusp of a major shift in business transformation, the interest in companies wanting to adopt social business is on the rise.  Businesses are using social networking concepts to transform their business into a 'social business'. According to IBM's 2010 CEO Study, 57% of companies who have invested in social business tools have outperformed their peers citing collaboration as having a direct impact on their organisation's growth. Analysts are getting on the bandwagon too with IDC estimating the market opportunity for social business software to exceed $1 billion by 2014, a 33% increase from 2010. Listen in as Ed and I discuss the benefits of social business, including how to approach the always-asked 'ROI' question, and the other question I'm always asked: "Twitter - why would anyone do that?" The case study that Ed discusses is the company CEMEX. You can find the case study at  http://www.ibm.com/smarterplanet/uk/en/socialbusiness/examples/index.html