BCW-Hill & Knowlton merger special edition

from The PR Week · host Frank Washkuch, Steve Barrett, Ewan Larkin, Jess Ruderman, Diana Bradley

Just yesterday, WPP announced that it is merging its two biggest PR agencies, BCW and Hill & Knowlton, with a goal of completing the combination by July 1. The new agency will be titled Burson. There’s a lot of work for the two firms to get there, and many other implications for the rest of the agency world. PRWeek’s editorial team discusses all the angles in this special edition of The PR Week podcast. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What this episode covers

PRWeek’s team talks about the implications of the biggest PR agency merger in years.

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BCW-Hill & Knowlton merger special edition

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This episode was published on January 26, 2024.

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