Be Assertive: The Hardest Learned Skill in Sales Relationships

Strategic sales relationships take time — and Erin Frey knows the payoff. As Senior Account Executive at Nexxen, Erin shares how she transitioned from the buy side to becoming a trusted, long-term partner to clients. In this episode, Erin dives into the power of empathy and relationship-building in a fast-moving and unpredictable sales world. We discuss how to balance transactional and strategic selling, why courage matters more than confidence, and the daily grind of building structure in an unstructured sales day.Join us as we discuss:[2:13] Why sellers shouldn’t be afraid to dig deeper into their client relationships[7:57] The biggest mindset shift after jumping into sales from the buyer’s side[12:11] Confronting and correcting passive sales behavior[18:07] How to get your virtual sales call participants to turn on the cameraFor more My Sales Day, subscribe to the inspiring My Sales Day newsletter at mysalesday.io, follow the show on Apple Podcasts, Spotify, or search for “My Sales Day” in your favorite podcast player.Hosted on Ausha. See ausha.co/privacy-policy for more information.