Be Battle Ready Podcast: Episode #28 - Rytis Lauris (Omnichannel Marketing)

Be Battle Ready Podcast: Episode #28 - Rytis Lauris (Omnichannel Marketing)On Today’s Episode, I sit down with Rytis Lauris the co-founder and CEO of Omnisend, thepowerful marketing automation platform that’s focused on moving eCommerce marketers beyond the generic email marketing tools. With a mind seemingly crafted for businessand an eye to the future, Rytis has gained notoriety withinthe eCommerce community for his insights on omnichanneland the future of eCommerce. He believes that richcustomer data and an omnichannel approach empowerseCommerce businesses to generate more sales by sendinghighly personalized messages via various channels,including email, SMS, Facebook ads, Google retargeting andothers. Omnisend is a bootstrapped business and successfulwithout any additional investments, and has become atop-rated app in the Shopify App store and has been listedin the G2’s selection of the Top 50 Products for Marketers2019 and the Top 100 Software Companies in EMEA.Today’s Topics What is omnichannel marketing and why is it soeffective?Why should eCommerce marketers rely onomnichannel marketing?Why isn’t email marketing alone effectiveanymore?What channels are the most effective?How can personalized messaging improveeCommerce sales?Connect with Rytis LaurisWWW.OMNISEND.COM | [email protected] | [email protected]://www.facebook.com/omnisend/https://www.instagram.com/omnisend/